Lucra Partners with Play Social Inc.
Lucra and Play Social Inc. to Bring Digital Competition to Play Playground Nashville
NEW YORK, NY, March 13, 2025 (EZ Newswire) -- Lucra, a leading provider of social gamification technology, and Play Social Inc., creators of immersive hospitality experiences, today announced a partnership that will digitally enhance the competitive experience at Play Playground Nashville, the company’s latest entertainment concept in downtown Nashville.
Through this partnership, Play Social Inc. will begin testing Lucra's proprietary gamification software to introduce friendly, trackable competitions into the Play Playground guest experience. The integration will allow guests to participate digitally through the venue’s mobile platform, adding a new interactive layer to group outings and celebrations.
This partnership marks Lucra's first venture into the Tennessee market, a significant expansion given Nashville's position as one of the fastest-growing entertainment markets in the U.S. The city attracted more than 17 million visitors last year, generating more than $11 billion dollars in tourism revenue.
“By bringing offline competitions online in a safe and trackable way, we're adding an entirely new dimension to Play Playground's already dynamic entertainment experience," said Dylan Robbins, founder & CEO, Lucra. “Our platform increases customer dwell time and on-site spending. Venues typically generate between 30-60 cents per minute of guest attendance, presenting a significant revenue opportunity."
“Nashville is a city that thrives on creativity, community, and unforgettable experiences," said Jennifer Worthington, CEO, Play Social Inc. “By partnering with Lucra, we're not only creating an engaging competitive experience but also gaining valuable analytics and insights to better serve our guests, whether they're celebrating with friends or looking for new ways to connect."
The integration represents another milestone for Lucra in the $25 billion loyalty industry, adding to its partnerships with 16 enterprise brands, including Dave & Buster's, TouchTunes, and Five Iron Golf. The platform bridges the gap between traditional loyalty programs and gamified experiences, particularly appealing to younger audiences seeking digitally-enhanced, competitive, and social experiences.
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About Lucra:
Lucra is the leading technology provider of social gamification services. Its aim is to bring offline competitions online, and to create a safe, trustworthy, and trackable experience for consumers and clients. Delivered via a white-label, native Software Development Kit (SDK), clients are able to embed Lucra’s gamification engine directly into their mobile app or website. The technology facilitates low-to-no stakes competitions for cash, credit, or coupons to create a gamified loyalty experience for customers. Lucra helps to keep the fun & funds inside of its partners’ ecosystems, allowing clients to drive incremental traffic, increase dwell time, and unlock new revenue streams. For more information, visit lucrasports.com.
About Play Social Inc.:
Play Social's mission is to bring people together through magical, immersive and gamified theatrical hospitality experiences. With its team of hospitality innovators, designers, fabricators and social scientists, the company is establishing a global foundation of immersive entertainment venues. For more information, visit playplayground.com.
Media Contact:
Michael Madding
michael@lucrasports.com
