Lucra Sports Partners with Puttr
Lucra and PUTTR Join Forces to Power Cash Games and Tournaments for Putting
NEW YORK, NY, March 20, 2025 (EZ Newswire) -- Lucra, the leading provider of social gamification technology, and PUTTR, the AI-enabled, connected putting platform, today announced a partnership that will revolutionize the at-home golf experience through competitive play.
With the continued growth of off-course golfers in recent years (who now outnumber green grass players), PUTTR advances the market need for convenient, data-driven training solutions for both golf enthusiasts and beginners. Lucra's proprietary gamification software will be seamlessly integrated into PUTTR's mobile app, enabling users to remotely compete in peer-vs-peer challenges, social tournaments, private pools, and more, for cash prizes or exclusive rewards. This partnership represents Lucra's first integration with a physical at-home training product, expanding the company's presence in the golf vertical beyond its existing venue-based partnerships.
The integration will allow PUTTR users to challenge friends, colleagues, or anyone else with a PUTTR to putting competitions with customizable stakes, transforming solitary practice sessions into fun social experiences. Lucra and PUTTRs complementary tech offerings will allow for automatic settlement of competitions, strict adherence to all legal and compliance requirements, and a best-in-class customer experience that provides a variety of gameplay formats including private pools, brackets, and tournaments.
"What makes this partnership particularly exciting is how perfectly PUTTR aligns with Lucra's core tenets of friendly competition and data-driven gameplay," said Michael Madding, COO at Lucra. "By bringing the social elements of on-course golf into the home, we're helping PUTTR users enjoy the thrill of competition even when they don't have the time or resources to make it to the course."
The partnership adds another dimension to Lucra's expanding presence in location-based entertainment and golf, complementing existing partnerships with venue-based experiences like Dave & Buster’s, TouchTunes, and Five Iron. It also represents a strategic entry into the at-home fitness and training segment, potentially opening doors to future partnerships with other connected fitness platforms.
"By partnering with Lucra, PUTTR is doubling down on its commitment to best-in-class gameplay, training, and customer experience, allowing customers to prove once and for all who's got the best game on the green," said Matthew Allard, founder and CEO at PUTTR. "Lucra's breadth of gameplay options combined with its robust risk management and compliance infrastructure made it the clear choice as our technology partner."
For PUTTR and its growing community of users, the partnership delivers several key benefits:
Simulated pressure: Moving beyond solo practice to competitive play formats increases user motivation and pressure to perform like on the course
Expanded social features: New capabilities for challenging friends or joining larger group formats create a more connected user experience
Multiple incentive structures: Flexible competition formats allow for cash prizes or exclusive reward offerings
The integration is designed to drive three core metrics for PUTTR's business growth:
Increased putts: Enhanced competition features encourage users to practice more frequently
Higher user referrals: Social gameplay naturally drives new customer acquisition as users invite friends to compete
New revenue streams: Unlocking additional monetization opportunities through competition-based features
The partnership will roll out to PUTTR's thousands of existing customers in phases, with initial features launching later this year followed by expanded gameplay format and exclusive prizing functionality.
This collaboration marks the first time a white-label gamification provider has partnered with an at-home golf training product, setting a new standard for interactive training experiences in the growing off-course golf market.
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About Lucra
Lucra is the leading technology provider of social gamification services. Its aim is to bring offline competitions online, and to create a safe, trustworthy, and trackable experience for consumers and clients. Delivered via a white-label, native Software Development Kit (SDK), clients are able to embed Lucra’s gamification engine directly into their mobile app or website. The technology facilitates low-to-no stakes competitions for cash, credit, or coupons to create a gamified loyalty experience for customers. Lucra helps to keep the fun & funds inside of its partners’ ecosystems, allowing clients to drive incremental traffic, increase dwell time, and unlock new revenue streams. For more information, visit lucrasports.com.
About PUTTR
PUTTR uses technology and design to connect the world through putting, empowering golfers to improve by connecting and competing anywhere, anytime. PUTTR utilizes proven practice methods to create a community of golfers dedicated to improving their game while having fun and inspiring confidence. For more information on PUTTR, please visit https://puttr.co.
Media Contact
Michael Madding
michael@lucrasports.com
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