SeventySix Capital's 2025 predictions for the sports industry
SeventySix Capital's 2025 predictions for the sports industry highlight several key trends that are expected to shape the future of sports investment and technology.
Youth Sports
Youth sports will grow as athletes, parents, and coaches access and use technology to enable real-time data access, personalized training recommendations, and more sophisticated performance tracking.
Immersive Viewing Experiences
Immersive viewing experiences will revolutionize entertainment with advanced augmented reality (AR) overlays, 3D streaming, and virtual arenas, enabling fans to engage with live events interactively. These innovations will enhance content consumption by incorporating data and personalized perspectives, merging physical attendance with digital participation.
Sports Betting
Sports betting will continue its rapid growth, and the use of cutting-edge technology will lead the way to make it more safe and fun.
Sports Tourism
The sports tourism sector will expand globally due to increased demand for sports-related travel experiences, growth in sports-themed hotels and resorts, and development of tech-enabled solutions and hospitality services catering to sports fans of all ages.
Top Technolgy Companies
Major tech companies such as Amazon, Apple, Google, Netflix, Meta, and Netflix will play a larger role in sports, through streaming partnerships, advanced analytics platforms, and the creation of immersive fan experiences.
Fan Engagement
AI-powered platforms will revolutionize sports fan engagement by delivering personalized content, recommendations, and experiences tailored to individual fan preferences.
Digital-Physical Convergence
Digital-physical integration will continue to transform the fan experience. Integrating technology into physical merchandise to create a more engaging and seamless experience for fans.
Women's Sports
Women's sports will continue to be one of the industry's fastest-growing segments, with its new leagues, media deals, and fan engagement opportunities.
Professionalization of College Sports
College sports will continue to look more and more like professional sports, bringing new opportunities for private equity investment, revenue generation, NIL, and fan engagement.
A Message from our Managing Partners
Our team at SeventySix Capital is excited to declare 2025 the Year of Sports Innovation. We believe everyone who touches sports—as a fan, a player, an owner of a team or league, someone involved in gaming, a fitness enthusiast, or a parent of a child playing sports—is in for a year of remarkable advancements across the industry.
We're proud to support talented tech entrepreneurs revolutionizing sports with their cutting-edge technologies, data, and analytics. We know there are more innovators out there - reach out to us and our portfolio companies. Let's make it happen together in 2025!
- Wayne Kimmel & Chad Stender
